Different, Not Better
Different is not the same as better, it's better than better.
Consider mediocrity. Simply going about things differently isn't such a terrible strategy.
When something's different, contemporary yardsticks won't do. Playing the long game however, you may get to witness the yardsticks adapt. And now different is better.
Or maybe you won't. Hey: at least you weren't boring. Boring's badder than bad.